A multi-disciplinary space.

A Bar.

A Discotheque.

An art installation.

A place to get weird

A gimmick

Superficial.

Static.

COMMENTARY
CURIOSITY
COMMUNITY
CREATIVITY

Cultural movements often arise out of necessity, a desire for representation and creative expression outside of established conventions. Art, in its essence, is chaos taking shape, and the spaces in which art is created must express enormous freedom. Alice draws inspiration from iconic happenings such as the Hacienda in Manchester, as well as music genres like house, new wave, and soul. The brand has a curious refinement that doesn't seek to blend its inspirations, but rather to tag, collage, and project them into something uniquely its own.

*ARE WHAT INSPIRE NOT WHAT TO COPY
PUNK
ACID HOUSE
THE HACIENDA
DADA
POSTMODERNISM
PETER SEVILLE
OP ART
THE DESIGNERS REPUBLIC
ANALOG CULTURE
SOUL MUSIC

MATERIAL/CONSCIOUSNESS
DIGITAL/ANALOG
INFORMATION/ANTI-INFORMATION
ART/ANTI-ART